Project Description
Family of Eateries is a conceptual restaurant group I created as part of a college project. It features three distinct dining experiences: Ceviche (fine dining), Five Vines (casual), and Hearth and Stone (bistro). The goal was to design a cohesive brand system and user experience across multiple restaurant identities. I handled every aspect of the project—from brand development and visual identity to UI/UX design, app flow structure, and animations. This project allowed me to apply and refine my design skills while exploring how to create consistent yet distinct experiences under one unified brand.
Process
Designing the logos for the three restaurants under the Family of Eateries brand was about striking the right balance between individuality and cohesion. Each logo was tailored to reflect its specific concept—Ceviche (Marine dining), Five Vines (Fine dining), and Crispy's (Fast Food)—while maintaining a unified visual language.
WireFrame
Using Figma, I designed wireframes for each restaurant with a focus on aligning layout and flow with their distinct brand identities and color palettes. Each wireframe was tailored to reflect the restaurant’s tone—whether refined, casual, or health-focused—through thoughtful use of color, spacing, and structure. The goal was to create intuitive, user-friendly experiences that visually communicated each brand’s personality while maintaining consistency across the entire restaurant group.
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